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SHINE WITH AWARENESS
Specific formulations, created to restore beauty to hair, thanks to the choice of active ingredients of natural origin.
DISCOVER THE PERFECT ROUTINE FOR YOUR HAIR WITH THE HAIR TEST BELOW!
SHINE WITH AWARENESS!
LUCE ORO Hair Care Routine takes inspiration from the ancient Japanese art of KINTSUGI.
The art of Kintsugi teaches a valuable life lesson, taking inspiration from the skillful technique of highlighting the fractures of broken vases with gold.
In Japan, breaking a vase becomes an opportunity to make it even more valuable by adding value to the object, highlighting the fractures with gold.
Choosing Luce Oro hair care routine means deciding to repair your hair just like Kintsugi, recognizing its value and giving it a second chance to be reborn stronger, more unique and brilliant than before.
I'm Giulia, Hair Care Specialist & Hair Designer!
I have always worked with hair, initially I trained as a hairdresser but my curiosity led me to deepen my passions with a university master's degree in Trichology and a master's degree in Fashion Styling/Art Direction.
Thanks to my need to discover the world I had the opportunity to work in important salons in London and Dubai. In 2021 I decided to take the path of my dream and together with an excellent team of a Tuscan cosmetic laboratory I decided to give life to LUCE ORO Hair Care Routine, the result of so much study and passion!
Shopping for cosmetics seemed chaotic to me. I felt lost among the different options available and excessive promises. I just wanted a simple brand, made of natural and effective products that solved the daily hair care routine easy, fast and decisive.
